GOOGLE MOBILE FRIENDLY TEST
In a recent announcement, Google has confirmed that beginning in May 2016 they will increase the effect of the mobile-friendliness ranking signal to help their users find more pages Google Mobile Friendly Test that are relevant and mobile-friendly on mobile devices.
Remember this algorithm is only one part of the many factors that affect rankings.
In the announcement Klemen Kloboves, Software Engineer at Google, made the following points:
- If you have already made your website mobile-friendly, this update will not affect you.
- The intent of the search is still a strong signal, so even if your website is not mobile-friendly, you may still rank well if your content is high quality and relevant.
- You can use the Mobile-Friendly Test and the Webmaster Mobile Guide to help diagnose and improve your mobile website.
The new update is scheduled to start rolling out in May 2016, but may take some time to be fully implemented. The mobile-friendliness test is absolute, so your website either qualifies as mobile-friendly or it doesn’t. There are no gray areas or sliding scale to the ranking signal. This makes it very easy to implement, as you will have a clear confirmation from Google that your website qualifies for the ranking boost.
To test whether your website is mobile-friendly, you can use Google’s mobile testing tool. You can enter your website URL, and it will report back whether it passes, or indicate any failures.